Apple Podcasts Subscriptions – Can you Get Apple Podcasts online, At a recent Apple performance, Apple CEO Tim Cook published Apple Podcasts Subscriptions, a prize podcast subscription service set up to produce new ways and ad-free listening to subscribers from May.
It comes as the brand looks to continue to embed users in its native programs by introducing simple subscription programs to those who use its popular podcast program.
It is guaranteed that Apple will take a 30% cut in creator-led subscriptions in the first year, and 15% in the second – though that can be compared to other providers.
Cut to the chase
- What’s going on? Apple Podcast creator-led subscription service
- When did it come out? Sometime in May
- How much will it cost? The price depends on the creators
Release date and price
We had been waiting for the Apple Podcasts premium service for a while, and after months of rumors, it was no surprise to see it officially confirmed at the company’s latest announcement event.
During a live broadcast, Tim Cook confirmed that Apple Podcasts Subscriptions will be available to Apple users sometime in May.
Instead of subscribing to clothing, the service will allow listeners to subscribe to individual content creators, who will set the price for their premium offerings (from ¢ 49 – approximately 50p – per month).
Subscriptions will be charged monthly by default, or creators may offer an annual fee if they so choose, subscribers will not be able to manage from their Apple ID account settings. Free tests and unit events will also be prepared.
With Family Collaboration, up to six family members will be able to share subscriptions.
What is it?
Apple Podcasts Subscriptions is a new Apple Podcasts app that will bring early access, exclusive content and free ad listening to subscribers, controlled by creators.
As above, it will not come as a costume subscription, but will give listeners a subscription option for specific content creators, who will individually determine their level of premium offer.
Apple says listeners will be able to enjoy premium subscriptions from independent creators, studios and media products, including NPR, LA Times, Athletic, Sony Music Entertainment and more.
This does not mean that you will have to pay for podcasts that you already know and understand, the mind – more than a million of which are available for free through Apple’s dedicated podcast app – instead the service will be an additional option for users.
Tim Cook also ensured that the new design focused on the Podcast app, with special page shows and episodes, as well as channel presentations, which are game groups chosen by creators with different themes, definitions and artwork.
As you can with the shows, you will be able to browse for free channels, Apple says it will make it easier to get more podcasts from your favorite creators, as well as paid channels that offer additional subscriber benefits. The redesigned Apple Podcasts app will also include an advanced Search tab that provides quick access to Top Charts and Categories.
These visual updates will come to the app via iOS 14.5, iPadOS 14.5 and MacOS 11.3 software updates set to be released by the end of April.
What about the creators?
This action has delighted members of the podcast community, many of whom see this as a huge change in the nature of the podcast that could be organized by other providers.
“[Apple Podcast subscriptions] could be like an earthquake as the App Store was designed for indie game developers,” said Pete Donaldson, arts director and founder of Stodanov’s Podcast studio. “It’s great to see Apple return to the [podcast] table in a big way, offering a much easier way to support content creators.”
In addition to providing an exciting new option for podcast listeners, Apple Podcasts Subscriptions will now give creators the opportunity to create and distribute premium content.
The future Apple Podcasts website for authors will help producers receive more about podcasting, stay informed of the latest news and specialties and search in-depth guidelines on best practices.
They will also have access to the updated Apple Podcasts Connect dashboard, which contains new features that make it easier to manage shows in Apple Podcasts, including metadata editing capabilities, editing and managing show availability, editing channels, managing multiple users, and learning how listeners engage with content metrics. innovations and visual aids.
It appears here that creators will be able to sign up for the new Apple Podcasters program – which will provide access to all the tools needed to build and administer excellent subscriptions to Apple Podcasts – for $ 19.99 (approximately £ 19.99 / AU $ 25) through year.
Eagle users with Eagle Eyes have adhered to Apple’s terms and conditions, however, and found that the company will keep 30% of creators’ confidential fees if they decide to use this service, which will drop to 15% in their second year of registration.
That being said, this is the same commission system Apple is already working on for some of its registered services.
Interestingly, Apple will not only require podcasters to create exclusive Apple shows, but the company wants creators to differentiate between Apple Podcasts content and streaming elsewhere – suggesting that non-advertising or heavy content offerings will be available to Apple audiences, rather than say, Spotify.
Apple Podcasts Subscriptions-Can Apple Get you to Pay for Podcasts? EthBeth Silvers credits have been paid to subscribers to do podcasting for his full-time job. He and Sarah Stewart Holland hosted Pantsuit Politics, a show that seeks to transform politicians into ‘gracious dialogue’.
They both started the show in 2015 and started trying to sign up two years later, first on their website in the form of monthly donations, and soon, at Patreon.
Three years later, they now have more than 4,000 monthly subscribers who pay anywhere from $ 5 to $ 100 a month, hire a full-time listener who has become an employee, and focus entirely on their time in the show. Their income is now built on advertising and membership. “It remained besides a big gamble [when we turned to Patreon],” Silvers said. “We were not in the right condition. Considering the situation, we have to invest a lot of time here. ”
Now, ladies are deciding something unique : Apple Podcasts recommendations . They are with the first authors to sign up to judge out the app, conceding podcasters to offer paid agreements from within the Podcast app.
The most popular podcasting app that puts its weight on the subscription can be very great. Apple has the potential to increase paid subscriptions by making it easier to listen and subscribe to a single location, and it can influence the industry to deviate slightly from its dependence on simultaneous advertising.
And, unlike other solutions, Apple will allow listeners to try out these free subscriptions for a limited time, giving people the opportunity to preview what they pay to achieve. Apple doesn’t care about the content podcasters that offer it there, either. Showcase content and bonuses do not have to be exclusive to the platform, and they can mix free and paid content.
When Apple does [subscriptions], it’s like pushing a button, said Jacob Weisberg, chief executive of podcasting network Pushkin Industries, founded by author Malcolm Gladwell.
Even David Stern, CEO of Supporting Cast, running a competitive podcast subscription platform, sees Apple’s entry as a turning point in the industry. “The first duty we must in executing podcasters to assess searching with Supporting Cast is simply that people are not yet common with the idea of a prepaid podcast,” he told on his blog quicker this week. “Apple’s effort at premium content will help the entrepreneurs understand how much it leaves on the table by not giving its audience something to pay for.”
The potential increase in podcasters is huge. Apple Podcasts is the largest audio platform in the world, and listeners will not have to leave the app to sign up.
But the service comes with a trade. Most importantly, podcasters have to pay a total of $ 19.99 a year to offer even subscriptions, and then give Apple a 30 percent discount each year subscriber and 15 percent in subsequent years. Patreon, by contrast, takes up 12 percent of the creators’ revenue. Apple Podcasts are only available on iOS devices, which most of the world doesn’t use.
Apple can make payments for regular podcasts
That might be a tough rule for podcasters, but it can pay off. The marketing power of Apple Podcasts is enormous, and it should make it much easier for visitors to encourage subscriptions. Currently, podcasters who offer special content or bonus often do so through private RSS feeds, requiring listeners to link to their favorite listening app – a feature some apps, like Spotify, do not support. Podcasters may need to go through this process, and if someone cancels their membership, it usually falls into the podcaster to ensure that their access to the RSS link is restored. It gets listeners paying and often involves convincing them to sign up for another platform, like Patreon, a much bigger obstacle than hitting a button within an app they already use.
That’s why the Pantsuit Diplomacies team recommended to Apple Podcasts subscriptions, very considering most maximum of their Apple Podcasts listeners.
“We like to provide our audiences a choice, and we observe that there are people who force like our bonus content who just don’t want to handle the problem of getting Patreon,” Silvers said.
But they will also have to be creative and how they advertise their profits. Patreon is fully designed to support creators looking for a variety of benefits. In the case of Pantsuit Politics, subscribers not only receive bonus content, but also the community at Patreon itself where they can discuss episodes and participate in a book club where Silvers and Stewart Holland post books they plan to discuss.
Silvers and Stewart Holland including receive parts of their readers, such as locations, which help them choose where to attend. The emails of their listeners, which they also receive, allow them to send FIIs about ticket sales or other content, such as YouTube Lives.
The barrier to signing up for additional services may be too much for some listeners
“We all just want to be easy to use, just like we want our stuff to be in one place,” said Jessica Cordova Kramer, chief executive of Lemonade Media, which plans to use Apple Podcasts subscriptions in addition to the existing subscription services. Also yes, there’s an additional tool you can take on if you’re using something outside of the listening application.
Apple does not currently seem interested in creating a social feature of podcasting communities, so if podcasters want to advertise their Discord or Patreon, they will have to announce those benefits and ask listeners to touch them to gain access – another obstacle. Apple will also not provide podcasters email to their listeners, names, phone numbers, addresses, or any other personal information, so Apple ultimately manages all communication and data storage. Apple says it will provide integrated podcasters, analytics anonymous to its audience, such as where they are located, but these tools may not completely cover the benefits of having emails or subscriber names.
Becoming a Division in our society should remained a great blessing to us, to newcomers and to the people who have followed it. Without being authorized to improve that … it’s practically like blocking Apple’s agreements, said Matt Kolowski, a program show host of 70mm films, with about 140 subscribers to Patreon. I would really like them to see that getting along with the community is a big part of building a fun podcast experience.
Commenting on The Verge’s demand for Apple to sign up, Patreon’s chief financial officer Kerri Pollard has specifically called its social features a point of sale. “We know that the creators see the value of our contribution that helps them and their communities first, and will continue to use Patreon,” he said.
The public is so important, in fact, that Facebook has even justified its push for audio and podcasting this week because of it. The company says 170 million people on Facebook are linked to a page linked to a particular podcast, while more than 35 million people are members of nearby fan groups.
Any podcasters tell, more than anything else, their subscriber’s value association
Another factor to consider with podcasters: many platforms mean a lot of administrative work. RSS has promised a single feed for all applications, but the subscription environment is not built that way. Kolowski and his collaborators upload bonus and timely content to Patreon; their regular shows to their hosting provider, Anchor; and if they participate in Apple Podcasts, they will have to post separately uploaded there, too. If Spotify enters the subscription game, they may also need to manually upload the content there – even though they are in Anchor, a Spotify company, they can pay that way.
“In the end, I don’t really want to be like the four podcast sites because selfishly, I don’t want to have that kind of law,” said Kolowski, adding that most of his program’s audience is in Pocket Casts, not Apple Podcasts.
But on larger networks, Apple Podcasts subscriptions may be the right balance at the right time. Pushkin Industries is launching its first subscription program, PushNik, through Apple Podcasts, with bonus storage programs and exclusive content available on other apps. Pushkin chief executive Weisberg helped Slate introduce Slate Plus, a subscription program that includes ad-free podcasts, years ago, and says that, at the time, there were no easy solutions for publishers.
It was very challenging to get a private RSS feed from any player you use, he told. Just a lot of steps, and for me it was really strong, and the thing I always hit on Slate was that we had to reduce the number of clicks to get bonus content from subscribers.”
Apple registration solves that. Well, in the years since Slate introduced Slate Plus, Patreon, like other companies such as Supporting Cast, has introduced Slate to help other podcasters build their membership. They do not solve the problem of one click, but at least provide the infrastructure and technical support to keep the registration business running.
In these networks, the first 30 percent cut to the last 15 percent is not worth it. The extra money is the extra money. But for small podcasters who focus on the community and build a fan base for engaging audiences, Apple may not offer enough – especially if the show reaches an international audience based on Android more than iOS. But it seems almost certain that with Apple’s support and subscription care, more people than ever before will pay for the shows.